The text of a trademark is always the most distinctive elements and the key of judging whether two marks are similar or not. No matter how d

Further to same topic article dated 26 July 2022, we are going to talk about the two common misunderstandings which led the applicants belie

Ever dreamed up a killer brand name like "Perfetta" for your masks and gloves, only to hear "descriptive - rejected!" from the trademark agents? It happens more than you'd think, especially with tempting words like "premium," "super," or "perfect." This Hong Kong case study shows how to flip that no into a yes with smart moves. I'll walk you through it casually, like sharing tips from the IP trenches. Why Descriptive Names Spell Trouble Brands love hype words - best, fresh, s

Imagine you're launching a hot new brand for sexy clothing and toys, but your trademark application hits a wall because it looks a tad too similar to someone else's mark. That's exactly what happened in the "Dibe 蒂貝" case in Hong Kong, a perfect real-world lesson on why trademarks aren't just about tiny tweaks. This story shows how smart strategy turns rejection into approval. Let's break it down step by step, like I'm chatting with you over coffee about protecting your IP. T