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![[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence](https://static.wixstatic.com/media/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.webp)
![[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence](https://static.wixstatic.com/media/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.webp)
[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence
The text of a trademark is always the most distinctive elements and the key of judging whether two marks are similar or not. No matter how d

Right IP Adviser
Nov 5, 20222 min read
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Is Class 35 trademark registration a trump card? (2) - Misconceptions
Further to same topic article dated 26 July 2022, we are going to talk about the two common misunderstandings which led the applicants belie

Right IP Adviser
Nov 1, 20222 min read
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![[HK] Navigating Descriptive Trademark Challenges: Strategies for Registration Success](https://static.wixstatic.com/media/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.webp)
![[HK] Navigating Descriptive Trademark Challenges: Strategies for Registration Success](https://static.wixstatic.com/media/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.webp)
[HK] Navigating Descriptive Trademark Challenges: Strategies for Registration Success
Many companies are tempted to use positive adjectives directly as their brand or trademark, such as "premium," "best," "super,"...

Right IP Adviser
Nov 1, 20222 min read
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![[HK] Navigating Trademark Confusion (1): A Case Study](https://static.wixstatic.com/media/adda0a_10714b1e71d849fa80d59247d00cf75e~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_10714b1e71d849fa80d59247d00cf75e~mv2.webp)
![[HK] Navigating Trademark Confusion (1): A Case Study](https://static.wixstatic.com/media/adda0a_10714b1e71d849fa80d59247d00cf75e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_10714b1e71d849fa80d59247d00cf75e~mv2.webp)
[HK] Navigating Trademark Confusion (1): A Case Study
One of the most common challenges faced by trademark applicants is the issue of similar marks. Many assume that as long as their mark is...

Right IP Adviser
Oct 1, 20222 min read
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