Ever dreamed up a killer brand name like "Perfetta" for your masks and gloves, only to hear "descriptive - rejected!" from the trademark agents? It happens more than you'd think, especially with tempting words like "premium," "super," or "perfect." This Hong Kong case study shows how to flip that no into a yes with smart moves. I'll walk you through it casually, like sharing tips from the IP trenches. Why Descriptive Names Spell Trouble Brands love hype words - best, fresh, s