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![[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence](https://static.wixstatic.com/media/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.webp)
![[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence](https://static.wixstatic.com/media/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.webp)
[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence
The text of a trademark is always the most distinctive elements and the key of judging whether two marks are similar or not. No matter how d

Right IP Adviser
Nov 5, 20222 min read
![[HK] Conquering Descriptive Trademarks: Strategies for Registration Success](https://static.wixstatic.com/media/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.webp)
![[HK] Conquering Descriptive Trademarks: Strategies for Registration Success](https://static.wixstatic.com/media/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.webp)
[HK] Conquering Descriptive Trademarks: Strategies for Registration Success
Ever dreamed up a killer brand name like "Perfetta" for your masks and gloves, only to hear "descriptive - rejected!" from the trademark agents? It happens more than you'd think, especially with tempting words like "premium," "super," or "perfect." This Hong Kong case study shows how to flip that no into a yes with smart moves. I'll walk you through it casually, like sharing tips from the IP trenches. Why Descriptive Names Spell Trouble Brands love hype words - best, fresh, s

Right IP Adviser
Nov 1, 20222 min read
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