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![[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence](https://static.wixstatic.com/media/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.webp)
![[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence](https://static.wixstatic.com/media/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_a6bb7930a41e4d88ab625f6995d60757~mv2.webp)
[HK] Overcoming Trademark Refusal (4): The Importance of Comprehensive Evidence
The text of a trademark is always the most distinctive elements and the key of judging whether two marks are similar or not. No matter how d

Right IP Adviser
Nov 5, 20222 min read
![[HK] Navigating Descriptive Trademark Challenges: Strategies for Registration Success](https://static.wixstatic.com/media/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.webp)
![[HK] Navigating Descriptive Trademark Challenges: Strategies for Registration Success](https://static.wixstatic.com/media/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/adda0a_76d9f3f2202b461a889adb231c6e2590~mv2.webp)
[HK] Navigating Descriptive Trademark Challenges: Strategies for Registration Success
Many companies are tempted to use positive adjectives directly as their brand or trademark, such as "premium," "best," "super,"...

Right IP Adviser
Nov 1, 20222 min read
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